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RL Frey
Automotive Strategist | M&A Advisor
RL Frey
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Wards Auto

CDK Doesn’t Want to Be All Things to All People

PressBy rlfrey_gzew3cJuly 6, 2017

July 6, 2017 CDK Global is pivoting toward a new path to the future, says Ron Frey, who in April joined the giant provider of dealership digital services as its executive vice president and chief strategy officer. READ FULL ARTICLE

CDK Global

CDK Appoints Ron L. Frey Chief Strategy Officer

PressBy rlfrey_gzew3cMarch 8, 2017

March 8, 2017 CDK Global President and CEO, Brian P. MacDonald, said, “Ron Frey has been a respected strategist and operating executive within the automotive industry for many years, and we are pleased to have him join the CDK Global executive leadership team.” READ FULL ARTICLE

CBT News

Chief Strategy Officer Ron Frey sits down with Jim Fitzpatrick of CBT News to discuss the future of the automotive retail industry.

VideoBy rlfrey_gzew3cFebruary 15, 2017

https://www.youtube.com/watch?v=jWxiBxpMdcU February 15, 2017 Online car sales – evolving the automotive retail experience across channels and across brands.

Auto Finance News

CU Direct to Re-Platform Products Amid Hire of Chief Strategy Officer

PressBy rlfrey_gzew3cJanuary 6, 2017

January 6, 2017 In his position, Frey will oversee the planning and direction of auto solutions as it relates to product and market expansion, which includes the oversight of CUDL and AutoSMART, an online vehicle shopping site READ FULL ARTICLE

auto dealer today

Former AutoNation Direct Head Joins CU Direct

PressBy rlfrey_gzew3cOctober 5, 2016

“Ron’s expansive leadership, partnered with strategic planning, has led him to succeed in implementing cutting-edge technology solutions,” stated Tony Boutelle, president and CEO of CU Direct.

CNN Money

Race the clock for a cheap car on eBay

PressBy rlfrey_gzew3cJune 28, 2012

June 28, 2012 EBay’s model for selling cars is getting a twist: Starting Thursday, some vehicles will have their prices chopped every hour until they sell. READ FULL ARTICLE

Edmunds

Technology and a Personal Touch Streamline Car Buying – Shifting from Car Lot Hassle to No-Commission Consultant

PressBy rlfrey_gzew3cMarch 22, 2011

March 22, 2011 Using the free services of a car buying consultant from AutoNation Direct, consumers can buy a new or used car without setting foot in a dealership, unless they want a test-drive. And even then, they can avoid the sales team with its pressure-filled tactics. READ FULL ARTICLE

Inside ARM

Autoland Expands Call Center to Support Credit Unions’ Growing Member Bases

PressBy rlfrey_gzew3cSeptember 12, 2006

September 12, 2006 “We want to be Credit Unions’ best business partner,” said Ron Frey, Autoland CEO READ FULL ARTICLE

The Auto Channel

Autoland Puts Point West Credit Union New Car-Buying Application

PressBy rlfrey_gzew3cMay 30, 2006

May 30, 2006 The new Autoland platform is designed to support Credit Union dealer partners that are unique to that Credit Union, aggregating their inventory, providing consistent service levels and offering clear areas of differentiation. READ FULL ARTICLE *Subscription required.

Credit Union Times

Car Buying Service Autoland Acquired by Zag, CUs to Gain State-of-the-Art Technology Platform

PressBy rlfrey_gzew3cNovember 22, 2005

November 22, 2005 Call it a marriage between veteran and newcomer. Autoland, which has worked exclusively with credit unions since 1971 and is one of the largest credit union auto buying services, was acquired by Santa Monica, Calif.-based technology company Zag, which has been in business for less than a year and has never worked…

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