The Boston Globe

June 11, 2021

Last year’s lockdowns around the country got dealers focused on integrating technology into the sales process, says Ron Frey, a consultant to the auto retailing sector — and an investor in CarNow. “It was no longer about tinkering with different solutions and software,” says Frey, a former AutoNation exec. “It was, ‘Either we do this, or we don’t survive.’”