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RL Frey
Automotive Strategist | M&A Advisor
RL Frey
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Consumers Want Hybrid of Digital, In-Store Experience, Expert Says

Wards Auto

November 12, 2020

A much larger group of consumers wants a hybrid of digital and dealership experiences, Frey says. “You have to treat the virtual showroom the way you treat the real one. Customers start in self-service mode, but that turns into interactions with people when questions get complicated.”

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